Brad Davies
EVP at Brushfire Interactive
October 5, 2016
A/B Testing Guide for Nonprofits
You have seen the lifts that other nonprofits are getting from A/B testing, and now you are ready to do it yourself. But you might not be sure exactly where or how to start. So in this A/B testing guide for nonprofits, you will find some tips to begin optimizing your online fundraising so you can realize greater impact.
August 13, 2016
Nonprofits Leaving Billions on the Table Due to Fundraising Failures
Looking at the data after giving online gifts to over 151 charities on 46 different metrics, we found there is massive room for improvement when it comes to online fundraising. The typical charity receives about 6% of their income online, charities that have an optimized online fundraising program are seeing 10% or more of their income online. That is a small percent difference, but it adds up…
July 13, 2016
If We Make Our Form Look Easier, Will More People Complete It?
We all prefer the path of least resistance. Escalators over stairs, Velcro instead of laces, instant coffee instead of French Press – maybe not that last one but you get the point. Nowhere can you measure the impact of a quick process over a longer one better than online.