Personalize your donor communication

5 Steps to Personalize Your Donor Communications

This is a guest post from Gabe Cooper. Gabe is the Founder of Virtuous…


Creating an email welcome series

Email welcome series, how to create one

The most common missing element in a fundraising program is an email welcome…


Getting email right

Getting Email Right

What’s not to love about email communication! It reaches your intended…


Retention Rate of Donors

Why spend time on digital fundraising?

Why Spend Time on Digital Fundraising? Digital Fundraising has been evolving…


Next Level Email Automation

How to transform your automated emails from good to great Bing! How long after…


A/B Testing Guide for Nonprofits

You have seen the lifts that other nonprofits are getting from A/B testing, and…


Nonprofits Leaving Billions on the Table Due to Fundraising Failures

Looking at the data after giving online gifts to over 151 charities on 46…


We all prefer the path of least resistance. Escalators over stairs, Velcro…

Is Our Donation Page Chasing Donors Away?

Getting people to give is hard work. It gets even harder when potential donors…