Bing! How long after you hear the notification do you check to see what’s arrived in your inbox? I’m betting for most of us, it’s no more than a few seconds. And the reason, according to recent research, is that when that email sound goes off, the brain releases a chemical call dopamine. The drug makes us feel good for a minute or so – and then we wait like lab-rats for the next hit.

When it comes to app development, are you generally like the hare or the tortoise? The hare doesn’t stop to think. It’s excited, pumped-up, ready to sprint. But by taking things too quickly, it risks crashing out early. The tortoise on the other hand takes its time. It’s thoughtful, considered, methodical – but risks losing the race due to lack of speed and agility. So, what’s the optimal…

Keeping an app fresh, relevant, and useful can be a major challenge after you have launched. Nothing worse than watching your usage diminish after working so hard to get people to download and try the app in the first place.