What’s not to love about email communication! It reaches your intended recipient within seconds; you are able to personalize it and include images; you can make it as long or as short as you want and direct people to the next step you want them to take; and it costs almost nothing to send.

Digital Fundraising has been evolving for over a decade now, but it still does not carry its own weight when it comes to attributable revenue for nonprofits. Blackbaud puts the percentage of revenue received online at 8.3%. So why should you spend time on it?

There once was a time when experts debated whether the first computers would ever fit inside a person’s home. Those gargantuan machines have since morphed into something that fits snugly in our pockets, and now the debates are over how best to make use of these little mobile devices. Among the debates is the question of which platform is most likely to survive in the future: apps or mobile web?