Most of the nonprofits we work with understand the importance of personalizing their donor communications. Donors are people, and they want to be treated like people… not just names in a database.

The most common missing element in a fundraising program is an email welcome series. Only 12% of nonprofits have one in place according to the Online Fundraising Scorecard. That study got updated recently and the result had only slightly improved, now 16% of organizations have a welcome series. One of the reasons why is because it can be so hard to put all of the elements together.

Listen to the podcast between Gabe Cooper, CEO of Virtuous CRM, and Brad Davies, Fundraiser in Chief at Hatch, on how to use technology to improve your fundraising.